Dave's Killer Bread — RedmondPeiro-Copywriter

With a Little Love Campaign

Insight: DKB approaches the process of baking bread in a manner people aren’t used to. They're able to separate themselves from their competitors through an authentic love for the process of baking bread that can be sensed not only in their hands-on approach to the process (from seed to slice); but, in their love for what makes up the loaf. Dave sources high quality, organic, non-GMO, whole grains for every single line of bread they've ever sold.

Execution: Connect this consideration with a sense of love for the process.

#1.png

#3.png

#4.png

#2.png

Radio Script - Warm Bread Has Love

Ft. Led Zepplin - Whole Lotta Love

Narrator: Here’s to those whose interest turned obsession. (short pause) Whose passion turned pride. (short pause) Who find life in what they do. (short pause) Here’s to those who give a damn. Bread is only boring if you bake without heart. And our love language can only be understood through the sprouts we source, the seeds we supply, and the organic, non GMO whole grains our people have come to cherish. (beat drops) Dave’s Killer Bread. With a little love one doesn’t have to sacrifice taste to get organic, whole grain nutrition.

Hallberg-Rassy

Spirit Airlines